Performance Marketing Manager
Company: VirtualVocations
Location: Springfield
Posted on: November 1, 2024
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Job Description:
A company is looking for a Performance Marketing Manager to
oversee paid advertising initiatives and improve digital
performance.
Key Responsibilities
Manage and optimize paid advertising campaigns across various
platforms
Conduct conversion rate optimization (CRO) through A/B testing and
user experience enhancements
Develop and execute SEO strategies to improve organic search
rankings and visibility
Required Qualifications
4+ years of experience in performance marketing, paid advertising,
SEO, and CRO, preferably in SaaS or tech industries
Expertise in managing campaigns across Google Ads, LinkedIn, and
other digital advertising platforms
Proven experience in SEO strategy development and technical SEO
Proficiency in analytics tools like Google Analytics and marketing
automation platforms
Familiarity with CRM tools and open-source technologies is a
bonus
Keywords: VirtualVocations, Brookline , Performance Marketing Manager, Executive , Springfield, Massachusetts
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